We turned a traditional sponsorship activation the wrong way up. In lieu of aggressively pushing a corporation emblem, we designed the audience try to look for us and engage with us on social websites.
Horse racing is found as an "aged gentleman's sport". This is exactly why the betting corporation ATG planned to catch the attention of a more youthful audience. To get to the target group and generate new associations, ATG despatched pulse displays to seventy five horse racing lovers throughout Sweden, who wore them during a race. Their pulses became the beats for your pop duo Rebecka & Fionas remix of the common 90s dance strike.
Sandvik’s Difficult Statue is often a masterpiece of modern engineering, difficult perceptions about what’s achievable utilizing digital production.
Skin is a component of our identity – and all too often it really is utilized to outline who we've been. To become loud and happy about pores and skin’s range, NIVEA introduced the written content sequence “Skin Out Loud”.
A nationally broadcasted online video experiment showed that youngsters are only as pleased with made use of toys. Throughout the festive year the campaign delivered a 10% rise in desire for secondhand toys on Marktplaats
The construction sector has a dilemma – and it’s substantial: The sector accounts for 40% of global carbon emissions. It’s time to vary that! get more info And also to do more – for men and women, planet and development.
Even inside of a produced region just like the Netherlands, those with a visual impairment can't fully get involved in Culture. The Bartiméus Fund aims to Enhance the quality of life of this group.
Porsche and Backspin magazine pay back tribute to fifty many years of hip-hop. Music journalist Niko Backspin embarks on the highway journey to check out the roots of the globe's largest youth society within the put the place all of it started – the US.
Telekom could be the regional winner of digital. But AI transformed the electronic narrative and doubts surfaced. “Sprinkling” is an area Easter custom when Adult men practically water their woman family with a few drops of cologne.
Several initiatives are actually taken to enhance affected individual’s rights in Sweden. But In point of fact, not A lot has transformed. Based on this challenge the Clients’ Parliament was created - a novel platform for client organisations to affect the choice-making approach.
7M+ sights, and 95% favourable social websites engagement, influencing Turkish Coffee class impression expansion and audience rejuvenation.
Young people in Germany sense insecure with their bodies and sexual identities as a result of unrealistic and non-diverse illustration in (social) media. To combat this, Reckitt with its model Durex teamed-up using a panel of young range professionals and a Gen Z photographer to build and distribute the primary unretouched, and truly reliable stock Picture collection of children with their genuine bodies.
Though erectile dysfunction is a relatively prevalent wellness criticism, numerous Belgian Adult males frequently experience ‘on your own’ when addressing erectile difficulties.
Utilizing 1 straightforward insight, we brought the expertise of residing using a unusual illness to existence: although seemingly unusual, in reality 1 in 17 folks in the UK are affected.